So, what can get you the other 88%? Engaging high-capacity givers! In fact, many major givers report that only 20-30% of their giving is going to their church—indicating a valuable opportunity.
Now, we get it. Talking about generosity can be challenging. Maybe you feel uncomfortable bringing up money, fear losing trust with your congregation, or had a previously negative capital campaign experience.
That’s where Westfall Gold comes in. We’ve helped hundreds of churches and faith-based ministries advance their mission by crafting powerful yet intentional engagement strategies to reach major givers. Not only does your custom campaign strategy help you understand these high-capacity givers, it teaches you how to connect and build long-term relationships with them as well. Because when your church gets this right, you don’t just fundraise—you cultivate a culture of transformational generosity.
Great question! While high-capacity givers may take longer to engage, they’re often the most impactful in your capital campaign. Partnering with these major givers doesn’t just enhance fundraising; it elevates generosity and fuels life transformation. When you build trusted, mission-driven relationships with major givers, it leads to deeper generosity, stronger discipleship, and lasting support. Shift from transactional to transformational relationships—and watch your relationships and impact grow.
